Analysis of Pepsicos Vision Statement

Analysis of Pepsicos Vision Statement In the report, I had analyzed the vision and mission statements of PepsiCo. I had used vision statement matrix, shortcomings of vision statement and mission statement evaluation matrix to conduct the analysis. In the vision statement matrix, there are few characteristics such as directional, graphic, focused and so on. There are also some common shortcomings in company vision statements that I used to analyze the vision statement of PepsiCo. Then I recommend a new vision statement to improve the weaknesses of the current vision statement of PepsiCo. For the mission statement part, I also evaluated and I had enhanced the missing components in PepsiCo mission statement by recommend the new mission to PepsiCo. Introduction PepsiCo is an American multinational company for food and beverage industry which operate globally. The product portfolio of PepsiCo is wide and it is defined in the 10k as a leading global beverage, snack and food company. Other than that, PepsiCo also produces variety of convenient, salty grain-based and sweet snacks, non alcoholic drinks and foods in around 200 countries. Analysis of PepsiCo Vision Statement PepsiCos responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. PepsiCo is using this vision in their company. I had analyzed PepsiCo vision statement by using directional, graphic, focused, feasible, desirable and easy to understand to analyze the company vision statement. Based on my analysis, the directional of the company is to make PepsiCo a truly sustainable company in the market. PepsiCo improve the environmental stewardship and activities that benefit the society continually to enable them to be a truly sustainable company. PepsiCo think for environment and society before they make every decision. They care about the environment and society because it is their aspiration what company they want to be. Be a truly sustainable company, PepsiCo brand can be known globally around the world. PepsiCo can expand their product portfolio and introduce more products into the market. PepsiCo can enter into new segment to serve more market. Becoming a truly sustainable company, PepsiCo might face intense competition from other brands. (refer to appendix 1and 3) For the graphic characteristic, it does not apply in the vision of PepsiCo. It is because PepsiCo do not mention what product portfolio they are making. People might not get the picture of the kind of company and management they trying to create. So, for the graphic characteristic, it is absent in PepsiCo vision statement. Besides, focused characteristic is found in the vision statement of PepsiCo. This can be proven in the vision statement as PepsiCo is trying to focus on environmental stewardship, activities to benefit society and commitment to build a shareholder value. It is clear that PepsiCo want to do more for the society and environment and not to forget about their company shareholder. These are what PepsiCo want to achieve in their future. They want to serve society and their shareholder better. PepsiCo has working with numerous projects around the world to provide safe and clean materials for the packaging. It is important in to provide fresh and clean water as it is the main ingredient for the product. By serving the society and create value for shareholders, PepsiCo can enhance their brand name and create positive image for the brand while gaining trust from the shareholders. Thus, PepsiCo can expand their company size in the future if they get support from the society. The weakness is tha t PepsiCo may spend too much of the money for charity and it will affect shareholders profit. Next, from the vision statement, there is feasible characteristic found in the vision statement. PepsiCo want to continually improve all aspects of the world which they operate including environment, social and economic to create a better tomorrow than today. PepsiCo can reach achieve their vision because of the size of the company and the financial of the company. PepsiCo is the one of the main brand in non-alcoholic drink in global. From the case, we can know that PepsiCo have the resources to achieve their vision because in the past 3 years, the net income of PepsiCo was over 5000millions. By serving to the society, PepsiCo can understand about the society needs and thus PepsiCo can serve the society better by doing the right thing that the society want. There is desirable characteristic in the vision statement of PepsiCo. In the vision statement of PepsiCo, the goal of the vision is to be a truly sustainable company. It is desirable to the stakeholders of PepsiCo. It is because PepsiCo is committed to build shareholder value. It is good for the shareholders in the long term interest because PepsiCo care about their shareholders benefit. For example, PepsiCo held a foundation called as PepsiCo Foundation to help the society and they also increase the use of recycled materials and reduce materials used in packaging. PepsiCo can gain support from the shareholders for long term because PepsiCo could bring benefit for shareholders in long term. Thus, shareholders might invest more money into the company and it is good for PepsiCo to be a truly sustainable company. The weakness is that some of the shareholders may disagree with PepsiCo and thus conflict may occur between shareholders of PepsiCo. In the vision statement of PepsiCo, the language that they used is easy to understand. Easy to understand characteristic also applied in the vision statement of PepsiCo. They use simple and clear language which can guide the people to achieve the goal of the vision statement. People can easily remember the vision statement of the PepsiCo because it is not too long and it is easy to understand by people. People can easily understand the vision thus the tasks can be done more efficiently for PepsiCo. Analysis of Vision Statements-shortcomings While I analyze PepsiCo vision statement, I found a few shortcomings in the vision statement of PepsiCo. First, the vision statement of PepsiCo is vague and incomplete. It is because in the vision statement, PepsiCo mention about to improve all aspects of the world in which they operate for their environment, social and economic but their do not mention about the product portfolio that they serve and how they treat their employees. (refer to appendix 2) Besides, in my analysis of PepsiCo vision statement, they are not forward looking. The reason why I say so is because as a one of the main brands in non alcoholic drink industry, PepsiCo got the potential to become the leader of the market share. But in the vision statement of PepsiCo, they do not mention about to be the leader in the industry. Other than that, I also analyzed that PepsiCo have another shortcoming in the vision statement. PepsiCo vision statement is too broad and not distinctive. In the vision statement, they had mentioned that they want to focus on environmental stewardship, activities to benefit society and commitment to build shareholder value. It might have conflict because by doing charity that benefit society and working together with several groups such as Earth Institute, UNICEF, Keep America Beautiful and so on. PepsiCo might need to invest a lot to do the research to come out with recycled materials. This will have conflict with build shareholder value because shareholders want to get their bonus rather than invest in so many areas. In the vision statement of PepsiCo, I do not use rely on superlatives shortcoming because PepsiCo does not claim themselves as NO.1 in the world or best in the world. So, rely on superlatives does not apply to PepsiCo vision statement. PepsiCo also do not combine vision and mission statement characteristics in their vision statement. As we all know, vision statement is about the future business path of the company while mission statement is focuses on the current business activities. There is no conflict between the mission and vision statement of PepsiCo because in the mission statement of PepsiCo, which is short term objective, they want to be the worlds premier consumer products company that focused on convenient foods and beverages while the vision statement of PepsiCo is to continually improve all aspects of the world in which they operate for long term. PepsiCo want to continually improve to become a truly sustainable company in the future. Recommendation Since there are few shortcomings in the vision statement of PepsiCo, I would like to do some recommendation to improve the current vision statement of PepsiCo. First, I found that PepsiCo vision statement is incomplete. PepsiCo should have mention about their product portfolio and benefit for their employees because employees are their main asset to operate the company. For the long term business, benefit of employees should be included in the vision statement. Besides, PepsiCo should be more forward looking ahead of their competitors. Since they are main brands in the industry, they should aim to be the best in the industry and gain the largest market share in the industry. PepsiCo should include the vision statement to motivate the people in the company to work hard together to achieve the goal of the vision statement which is to be the leader of the non alcoholic drink industry. From the case, we can see that the main competitor of PepsiCo is Coca-Cola who is the leader in the market which occupied 41 percent while PepsiCo only hold about 36.7 percent of the market share in the industry. Other than that, PepsiCo should prevent the conflict between shareholders benefit and society benefit. It is because PepsiCo need to spend money to benefit the society while shareholder would like to remain most of the money. So I would suggest that in the vision statement of PepsiCo, they should prioritize which aspects they want to serve the best. The current vision statement of PepsiCo is good but I would like to improve the shortcomings in PepsiCo vision statement. The new vision statement will be as below: To treat the employees as a family and maximize all of stakeholders benefit that PepsiCo concern. Always be innovation and enhance current product portfolio for society. Show dedication by committing to PepsiCo and be the leader in the industry. Mission Statement Evaluation I had used a few components to analyze the mission statement of PepsiCo. So, to enhance it to be a better mission statement, I will suggest new description for PepsiCo. First component is the customers. There is no description about the customers in current mission statement. I would want to recommend PepsiCo to include a new description into their current mission statement which is to serve globally. There are some less developed countries which stay in unhygienic places. PepsiCo should serve them by providing clean and fresh drinks for them so that people in there can enjoy the benefit together. (refer to appendix 4) For the products and services component, although there is description in the current mission statement, but I would like to enhance it to become better by keep on innovate to come out with new products that benefit the society. It is because some of the current foods of PepsiCo are unhealthy for society if they take it for long term, so it is important to be innovative to come out with more healthy foods and beverages. For the markets that PepsiCo serve, they want to become worlds premier consumer products company. But PepsiCo are more concentrating on developed countries such as United States, Europe and Australia. I would like to suggest PepsiCo to serve globally and enter less developed market such as Africa region. It will show that PepsiCo is concern about the poor society and thus enhance the brand. The next component is concern for survival, growth and profitability. The current mission is to seek to produce financial rewards to the investors. For a better mission, it is important to train and retain talented employees as they are the main asset for the company. There is no technology component in the current mission statement. I would like to suggest PepsiCo to develop an advanced technology ahead of their competitors to increase the efficiency of the production. It can be an advantage for PepsiCo in their industry. The current philosophy of PepsiCo is to strive for honesty, fairness and integrity. For my suggestion, I would like to come out with new description which is to be responsible to society. It is better because PepsiCo should act ethically to serve the society so that it can help the society. There is no self-concept component in the current mission statement. I suggest that PepsiCo should have prioritized their customers all the time. So that they can serve the customers better based on what they want. The concern for public image component in the current mission is only about the business partners and communities. They should treat the environment better because it is important now and it can build positive brand image in global market. PepsiCo also show their concern for employees. They provide opportunities for growth and enrichment to employees. But it will be better if they can empower their employees to make decision and reward them to create loyalty because they will feel that they are important in the company and thus will more committed to the company. I would like to make a few enhancements for the current mission statement. The enhancements will as shown in below: Our mission is to serve fairly without bias and create a positive image in global market. We also want to develop advanced technology and be responsible to the society. Customers satisfaction is our top priority. We also want to empower employees to be innovative that benefit society. Conclusion As a business analyst for PepsiCo, I had made few suggestions for the vision and mission statements and I hope that with the new enhancements of my vision and mission statements for PepsiCo current vision and mission statements, PepsiCo can improve company and be a better one to serve the society and be a truly sustainable company.

FISH! Philosophy of Teamwork Essay

FISH! is a philosophy people around the world are implementing in workplaces and educational facilities to help foster fun and teamwork in their business. This philosophy is interesting and has been successful. The founders Stephen C. Lundin, Harry Paul, and John Christensen pulled together to create three books on teamwork which are named _Fish!, Fish! Sticks and Fish! Tales._ In these books they give pointers and tell stories of how making work fun and working as a team creates success. (Lundin, Paul, & Christensen, 2000) The idea of this philosophy emerged in 1998 from a film produced by John Christensen. The film is about Seattle’s World Famous Pike Place Market. John translated and depicted through his film that â€Å"even in a workplace where fishmongers spent smelly 12 hour shifts stocking, selling, and packing fish that amazing things can happen when people accept the invitation to: 1) Be There for their co-workers and customers, 2) Play, 3) Make someone’s day and 4) Choose their attitude about how they show up for work.† (Christensen, 2007, p. 1) After the film appeared the book _Fish!,_ this has been on the best seller’s list and translated into 17 different languages. Today the Fish! Philosophy has flourished among corporate and educational markets throughout the world. â€Å"We are not afraid to use words like love, soul, and spirit because those are an essential part of our humanity. But these values are just as important to businesses†¦We are on a journey together.† (Christensen, 2007, p. 1) Lundin, Paul, and Christensen believe that there are four secrets and strategies for a better way to create fun and teamwork in businesses. First, be there for co-workers. The biggest ways to do this is by smiling and acknowledging people while walking by them. Say hello, converse with co-workers, be friendly and help co-workers laugh. Take the time to listen to people around the workplace. When seeing a co-worker not happy, go up to them and give them a pat on the back and a compliment. Make an effort and try to get to know everyone. Show up for work to help the team. A team is not a team with people missing. These are all some of the things we can do to be there for co-workers. These strategies are used worldwide and seem to help. The second strategy is to play at work. Playing helps energize the workplace. Some examples of play are telling jokes to co-workers, maybe even pass around appropriate jokes (no personal jokes), saying things throughout the day to help people laugh. Have theme days where everybody dresses up differently. Having office parties helps unite play and team because everyone gets together. Create bulletin boards and decorate the office with fun stuff ensuring everyone’s involvement. Making work fun helps work to get done and makes people want to participate in a team. Third, make someone’s day which is easy to do and makes the team run smoother. Several ways to make someone’s day are as easy as saying hello, complimenting their looks, bringing baked goods to work, having a candy bowl out for others to enjoy, thanking people for the small and often overlooked things they do for us, acknowledging others’ accomplishments, being nice, and by simply volunteering our time. When working as a team it is very important to remember team means â€Å"we† not â€Å"I† that is why it is so important to help the team work easier. (Morton, 2007) Fourth, choose your attitude. Attitude plays an important role in teamwork as well. The good thing about attitude is you can choose a new one. Some ways to keep a positive attitude and help support the team are start each day with a personal positive thought, go to work with a positive attitude, put on a smile, start the day with a laugh or by being helpful, think positive. If you feel yourself getting a bad attitude change it so it does not affect others, be pleasant even if your day is not going well,  leave home at home and last walk around, speak to co-workers and wish them a good day. Successful teams all over the world are using these strategies and making them work. Some of these teams are Ford Motor Company, Wells Fargo, Sprint, the U.S. Army, the May O Clinic, Harley-Davison, the National Weather Service and Verizon Wireless. (Lundin, Paul, & Christensen, 2000) An article about Verizon Wireless struck an interest to me. It tells about how the Fish! Philosophy has helped the Southfield Verizon Wireless’ office. Call centers can be tough. Upset and angry customers call with billing and service questions, even problems. They chew up whoever answers the phone and results can hurt the company. They could have loss of customers, revenue, and employees. In a Southfield Verizon office receiving approximately 5,000 calls a day, you would probably expect it to be a stressful and frustrating place to work but due to them applying the Fish! Philosophy they say no. Instead the cubicles are decorated with cartoon fish and lessons for employees are taped on construction paper, employees can look forward to special days such as Mardi Gras, Black History and many others. Not only are they just all around happy, out of 273 employees, most appear happy. Verizon started using _Fish!_ in 2002 and reported results have been excellent. There was a signific ant decline in the call center’s complaints. The Southfield Verizon center that uses this philosophy ranks top amongst the company’s other 24 four call centers for solving customer problems on the first call. (Morath, 2005) How amazing that a philosophy developed from watching quaky workers at Seattle’s Pike Place Fish Market have fun, interact with customers and become a tourist attraction even though very smelly and not the cleanest place, tends to inspire, motivate, and engage employees through a system that makes work fun by rewarding creativity empowering employees. Most of all they keep employees and even more important they work as a team. (Morath, 2005) These are just some of the many successful companies using the Fish! Principles and this philosophy continue to grow. Teamwork is a vital part of life and we apply it everyday. We use it all over the place,  why not have fun while doing it. (Tucker, 2007) Doing this research on _Fish!_ not only interested me but has taught me a great deal. I have learned some very helpful tips in just this little time and if applied might truly help me not only in my job but with life and life’s struggles. Being part of a team is better than trying to accomplish tasks by oneself. I plan to keep learning and applying the Fish! Philosophy and the four principles; Be There, Play, Make Their Day, and Choose the right attitude to enhance my life and work. References Christensen, J. (2007). _FISH! Philosophy: What is FISH!._ Retrieved August 15, 2007, from http://www.charthouse.com. Lundin, S. C., Paul, H., & Christensen, J. (2000). _FISH_! New York, NY: Hyperion. Morath, E. (2005). Fish Philosophy catches on_._ _Michigan Live, 2005_, Retrieved August 15, 2007, from http://www.mlive.com. Morton, B. (2007, August 11, 2007). Team big concept in today’s workplace; (Final Edition). _Star – Phoenix, Saskatoon, Sask, 2007, August_, Pg. F.20. Retrieved August 13, 2007, from ProQuest database. (Document ID: 1319529891). Tucker, C. (2007, March 21). Having fun at work †¦and play; Fish followers; Fish! Philosophy helps workers have fun. _York Daily Record,_ p. 6. Retrieved September 5, 2007, from ProQuest database. (Document ID: 1240070001).

Melbournes Weather And Climate Environmental Sciences Essay

Weather affects everybody. Consequently it is of involvement non merely to occupants of an country, but besides to visitants. The undermentioned information is designed merely as a general study ; one to give occupants more cognition of their environment and tourists an thought of what can be expected. Melbourne enjoys a temperate clime with warm-hot summers ; spring and fall are balmy and mild, the winters cool. Melbourne is rarely unbearably cold or unbearably hot, temperature extremes when they do happen see the hotter kingdom of the thermometer doing more jobs than the colder. There is a repute for rain in the metropolis, which is statistically baseless as Melbourne receives merely 50 per centum of the mean rainfall of either Brisbane or Sydney. Possibly it can sometimes be a small unpredictable, nevertheless, it is a comfy environment to be in whatever the season. In fact it is a great topographic point to watch the seasons change, they are so clearly defined and so extremely ocular within the many Parkss and gardens of fall and spring, giving rise to all of natures dramatic beauty and appeals within the confines of a great metropolis. Melbourne lays within the southern hemisphere where the seasons are reversed to those in Europe, North America and most of Asia. Melbourne ‘s alterations of seasons are renown for get downing late, the â€Å" functionary † first twenty-four hours of summer is 21st December, but it seldom feels like summer until mid January or even later. During the summer months out-of-door activities in peculiar the fabulous Melbourne beaches are popular with both locals and visitants.Melbourne ‘s conditions by the monthJANUARY & A ; FEBRUARYIt is high summer in Melbourne during January and February, a typical twenty-four hours is warm and cheery with a refreshing sea zephyr geting from the South in the afternoon. A few yearss are cool and cloudy, a maximal temperature below 20 °C being recorded about one time a hebdomad. There are ever hot yearss and the twelvemonth ‘s highest temperature of about 40 °C is normally recorded during these two months. Some of the hot years s are accompanied by an unpleasant North air current, which can be rather strong. Largely there are merely one or two hot yearss in a row. Occasionally hot conditions may go on for three or more yearss, when the day-to-day visual aspect of that cool refreshing, north bound sea zephyr in the afternoon, becomes that twenty-four hours ‘s most welcome visitant. The twelvemonth ‘s warmest dark, with a minimal temperature of about 24 °C, is besides recorded during these two months. Hot weather usually ends with an disconnected cool alteration when the quicksilver may fall by 10 °C in merely 20 proceedingss. Some of these alterations are dry and waterless ; showers and electrical storms accompany others. High degrees of humidness create uncomfortableness on really few yearss, largely towards the terminal of a hot enchantment. It is non uncommon for a two weeks to go through without rain. On occasions prolonged heavy rain can fall.MarchMarch is a transitional month between s ummer and fall. Hot conditions can be experienced in the first two weeks, when the month ‘s highest temperature of about 35 °C is normally recorded ; it may good be accompanied by a strong northwards air current during the twenty-four hours. The hot conditions normally comes to an terminal with a crisp air current alteration to the sou'-west and a rapid autumn in temperature. Humidity is uncomfortable on about one twenty-four hours merely. Many yearss are mild and cheery although some yearss are cool and cloudy. A maximal temperature below 20 °C is recorded about twice a hebdomad. The afternoon sea zephyr is non near every bit strong as in mid-summer. Nights are perceptibly cooler than in the predating month. Towards the terminal of March, it is rather common for the nightlong temperature to fall below 10 °C on one or two occasions. The month is reasonably dry nevertheless drawn-out heavy rain, falls on occasion.AprilApril is a pleasant month, frequently with enchantment s of all right cheery conditions enduring several yearss during which the temperature on occasion exceeds 25 °C. Every 2nd twelvemonth 30 °C is exceeded. The darks are rather cool with temperatures falling below 10 °C several times a hebdomad. Once in every five old ages an nightlong minimal temperature below 5 °C is recorded. Fog occurs during the early forenoon on a few occasions but clears to a cheery twenty-four hours. There are normally several yearss of strong air current ; largely from the North but the mean wind velocity of 9 kilometers per hr is the lowest of any month. Prolonged heavy rain falls on occasion. In April 1960, 172 millimeter fell within three yearss. On the other manus, April 1923 is the lone rainless calendar month on record.MAYMay is an appreciably cooler month. The last case until spring of temperatures in the low 20s normally occurs in the first two weeks. In May 1904 the temperature exceeded 20 °C on all but two of the first 15 yearss. The first hoars of the twelvemonth occur in the outer suburbs tardily in the month. In the metropolis itself, the coldest dark of the month normally has a minimal temperature of 4 °C, a small excessively high for hoar. Fog occurs on several forenoons but both frost and fog are normally followed by a all right and cheery twenty-four hours. This late fall, early winter period is noteworthy for drawn-out periods of really light air currents in Melbourne, although there are a few yearss of strong air current, largely from the North. Cloudy and showery conditions may prevail for some yearss at a clip, but prolonged heavy rain is rare.JuneThe conditions in June is cold, frequently with enchantments of all right and unagitated conditions. There are more yearss with really light air currents in June than in any other month. It is besides the foggiest month. Fog normally forms in the late eventide and clears by mid-morning, on occasion it may prevail for most of the twenty-four hours. Many yearss a re nebulose, June being the cloudiest month of the twelvemonth. Nights are cold with occasional hoars, largely in the outer suburbs, the lowest temperature for the month in the metropolis normally being about 2 °C. Rain falls on one twenty-four hours in two and sometimes it is in the signifier of mizzle in the forenoon which clears to a all right twenty-four hours. Heavy rain is rare.JULY & A ; AUGUSTThe windiest clip of the twelvemonth in Melbourne begins in July. There may be several yearss in sequence of strong, cold North to northwest air currents, frequently with cloud and some light rain. The conditions is often cold and cloudy. The few yearss of unagitated cheery conditions are accompanied by cold darks with hoar or fog. Fog normally forms late in the eventide and clears by mid-morning, but on occasion persists for the whole twenty-four hours during July. There are normally a few really cold yearss with strong southern air currents and showers, light snow may fall on the hi lls within 35 kilometer of the metropolis Centre. On rare occasions, snow even falls in the metropolis. The twelvemonth ‘s coldest twenty-four hours, with a maximal temperature of about 9 °C, normally occurs during July. Some rain falls on an norm of one twenty-four hours in two ; on some of these yearss there may be merely a small mizzle or a light shower. The highest figure of wet yearss in any one-month in the metropolis is 27, in August 1939. However, heavy rain is rare at this clip of the twelvemonth. In late August there are some warmer yearss, when the temperature normally reaches 20 °C for the first clip since May.SeptemberSeptember is the first month of spring, which is the most mutable season of the twelvemonth. A full scope of conditions may be experienced within a few yearss, from warm, unagitated and cheery to cold, windy and showery. There are several cloudy to cloud yearss. September is another blowy month. Most strong air currents are from the North, these frequently occur on the heater yearss. There besides are on occasion strong cold sou'-west air currents with showery conditions. The temperature normally reaches the mid-20s for the first clip since April. Nights are cool, hoar is reasonably rare, and the lowest temperature for the month in the metropolis being about 4 °C. Fog is uncommon. Rain is higher in spring than in winter, falling on one twenty-four hours in two. There are yearss with merely a small mizzle or a light shower but heavy rain falls on occasion.OctoberThe mutable conditions of spring continues in October, there is greater contrast between the heater and colder yearss than in the predating month. The maximal temperature exceeds 25 °C one time a hebdomad. However, it besides fails to make 15 °C one time a hebdomad. There are several cloudy to cloud yearss and many yearss are blowy. Most strong air currents are northwards and warm, but there are on occasion strong cold sou'-west air currents conveying rainy con ditions. Warm windy conditions may be followed by a sudden alteration to colder conditions with showers. Rain falls on about one twenty-four hours in two, some of it heavy.NovemberMutable and blowy conditions continues in November. There is frequently great contrast in the temperature from twenty-four hours to twenty-four hours. Warm to hot and cheery yearss and cold and rainy yearss may follow each other in rapid sequence. There are besides some cloudy to cloud yearss. Nights are normally mild. Many yearss are blowy. Most strong air currents are northwards and warm, nevertheless cold showery conditions with strong southern air currents can happen. The month ‘s warmest twenty-four hours registers a maximal temperature of about 34 °C while the month ‘s coldest twenty-four hours experiences a maximal temperature of merely 16 °C. Some of the most terrible storms with gales and rain have occurred at this clip of the twelvemonth.DecemberThe conditions is less mutable in D ecember than it is in November, although it still can be rather varied. Cool and cloudy conditions can predominate for some yearss at a clip during which the temperature remains below 20 °C. There are besides some hot yearss, temperatures transcending 30 °C on about six occasions, but hot conditions does non frequently last for more than two yearss at a clip. There have, nevertheless, been occasions when it persisted for much longer. Hot yearss are sometimes accompanied by an unpleasant North air current, which can be rather strong. On about two yearss high temperatures are associated with high humidness and there may be electrical storms in the late afternoon on these occasions. Hot weather frequently comes to an terminal with an disconnected cool alteration when the temperature may fall by approximately 10 °C in 20 proceedingss. Some of these alterations are accompanied by showers and electrical storms so followed by strong and cold southwesterly air currents. Nights are nor mally mild yet during hot weather the temperature overnight may non fall below 20 °C. Heavy rain falls on occasions. Like many urban environments, Melbourne faces some important environmental issues, many of them associating to the metropolis ‘s big urban footmark and urban conurbation and the demand for substructure and services. One such issue is H2O use, drouth and low rainfall. Drought in Victoria, low rainfalls and high temperatures deplete Melbourne H2O supplies and clime alteration may hold a long-run impact on the H2O supplies of Melbourne. [ 96 ] Melbourne has been in a drouth since 1997. [ 97 ] In response to low H2O supplies and low rainfall due to drought, the authorities implemented H2O limitations and a scope of other options including: H2O recycling strategies for the metropolis, inducements for family H2O armored combat vehicles, greywater systems, H2O ingestion consciousness enterprises, and other H2O salvaging and recycle enterprises ; besides, in June 2007, the Bracks Government announced that a $ 3.1 billion Wonthaggi desalinization works would be built on Victoria ‘s south-east seashore, capable of handling 150 billion liters of H2O per twelvemonth, [ 98 ] every bit good as a 70A kilometer ( 43 myocardial infarction ) grapevine from the Goulburn country in Victoria ‘s North to Melbourne and a new H2O grapevine associating Melbourne and Geelong. Both undertakings are being conducted under controversial Public-Private Partnerships and a battalion of independent studies have found that neither undertaking is required to provide H2O to the metropolis and that Sustainable Water Management is the best solution and in the interim, the drouth must be weathered. [ 99 ] In response to Attribution of recent clime alteration, the City of Melbourne, in 2002, set a mark to cut down C emanations to net nothing by 2020 [ 100 ] and Moreland City Council established the Zero Moreland plan, nevertheless non all metropolitan municipalities have followed, with the City of Glen Eira notably make up one's minding in 2009 non to go carbon impersonal. [ 101 ] Melbourne has one of the largest urban footmarks in the universe due to its low denseness lodging, ensuing in a huge suburban conurbation, with a high degree of auto dependance and minimum public conveyance outside of interior countries. [ 102 ] Much of the flora within the metropolis are non-native species, most of European beginning, and in many instances plays host to invasive species and noxious weeds. [ 103 ] Significant introduced urban plagues include the Common Myna, [ 104 ] Feral Pigeon, [ 105 ] Brown Rat, [ 106 ] HYPERLINK â€Å" # cite_note-106 † [ 107 ] European Wasp, [ 108 ] Common Starling and Red Fox. [ 109 ] Many outlying suburbs, peculiarly towards the Yarra Valley and the hills to the north-east and east, have gone for extended periods without regenerative fires taking to a deficiency of saplings and underbrush in urbanized native bushland. The Department of Sustainability and Environment partly addresses this job by on a regular basis firing off. [ 110 ] HYP ERLINK â€Å" # cite_note-stateoffire-110 † [ 111 ] Several national Parkss have been designated around the urban country of Melbourne, including the Mornington Peninsula National Park, Port Phillip Heads Marine National Park and Point Nepean National Park in the south E, Organ Pipes National Park to the North and Dandenong Ranges National Park to the E. There are besides a figure of important province Parkss merely outside Melbourne. [ 112 ] HYPERLINK â€Å" # cite_note-112 † [ 113 ] Duty for modulating pollution falls under the legal power of the EPA Victoria and several local councils. Air pollution, by universe criterions, is classified as being good. Summer and fall are the worst times of twelvemonth for atmospheric haze in the urban country. [ 90 ] HYPERLINK â€Å" # cite_note-113 † [ 114 ] Another recent environmental issue in Melbourne was the Victorian authorities undertaking of channel intensifying Melbourne Ports by dredging Port Phillip Bay – the Port Phillip Channel Deepening Project. It was capable to controversy and rigorous ordinances among frights that beaches and marine wildlife could be affected by the perturbation of heavy metals and other industrial deposits. [ 74 ] HYPERLINK â€Å" # cite_note-114 † [ 115 ] Other major pollution jobs in Melbourne include degrees of bacteriums including E. coli in the Yarra River and its feeders caused by infected systems, [ 116 ] every bit good as litter. Up to 350,000 coffin nail butts enter the storm H2O overflow every twenty-four hours. [ 117 ] Several plans are being implemented to understate beach and river pollution. [ 74 ] HYPERLINK â€Å" # cite_note-litter1-117 † [ 118 ] In February 2010, The Transition Decade, an enterprise to passage human society, economic sciences and environment towards sustainability, was launched in Melbourne. [ 119 ] Melbourne has a repute for its mutable conditions. A tip for any visitant is to be prepared for anything – take an umbrella and wear beds that can be worn or removed as needed! As a general regulation, Melbourne enjoys a temperate clime with warm to hot summers, mild and sometimes barmy springs and fall, and cool winters. While Melbourne has a repute for rain, the metropolis really receives less rainfall than either Brisbane or Sydney. Melbourne is an first-class topographic point to see the seasons change. In summer, most people head out to see our aureate beaches. In fall, see the glorious leaf of the many European-style Parkss that fringe the CBD.A In winter, Melburnians enjoy the heat of cozy coffeehouse and bars. Spring is a clip for reclamation – a great clip to head back into our Parkss and revel in our beautiful gardens.

Mariner 4 - Mission to Mars - Brief History of Mariner 4 Mission to Mars

Mars is in the news a lot these days. Movies about exploration of the planet are popular, and several space agencies around the world are planning human missions in the next decades. Yet, there was a time not so long ago in human history when NO mission had been to the Red Planet. That was in the early 1960s, when the Space Age was picking up momentujm. Since then, scientists have been exploring the planet Mars with robotic spacecraft: mappers, landers, rovers, and orbiters  such as Mars Curiousity, as well as the Hubble Space Telescope, which observes Mars from orbit around Earth.  But, there had to be a first successful mission to get this all started. Mars excitement began when Mariner 4 arrived at the Red Planet on July 15, 1965. It got as close as 9,846 km (6,118 miles) from the surface and returned the first good images of the cratered, dusty terrain. It was not the first mission launched to Mars, but it was the first successful one.   What Did Mariner 4 Show Us? The Mariner 4 mission, which was the fourth in a series of planetary exploration missions, revealed the cratered, rust-colored surface of the planet. Astronomers knew Mars was red from years of ground-based observations. However, they were amazed at the color seen in the spacecrafts images. Even more surprising were pictures that showed regions showing evidence that liquid water had once etched its way across the surface. Yet, there was NO evidence of liquid water anywhere to be found.   In addition to various field and particle sensors and detectors, the Mariner 4 spacecraft had a television camera, which took 22 television pictures covering about 1% of the planet. Initially stored on a 4-track tape recorder, these pictures took four days to transmit to Earth. Once past Mars, Mariner 4 orbited the Sun prior to returning to the vicinity of Earth in 1967. Engineers then decided to use the aging craft for a series of operational and telemetry tests to improve their knowledge of the technologies that would be needed for future interplanetary spacecraft. All in all, the mission was a great success. Not only did it serve as a proof of concept for successful planetary exploration missions, but its 22 images also revealed Mars for what it really is: a dry, cold, dusty and apparently lifeless world.   Mariner 4 Was Designed For Planetary Exploration NASA built the Mariner 4 mission to Mars to  be tough enough to get to the planet and then study it with a set of instruments during its quick flyby. Then, it had to survive the trip back around the Sun and supply more data as it flew. Mariner 4s  instruments and cameras had the following tasks: study interplanetary fields and particles, including the magnetic field of Mars, cosmic dust, cosmic rays, and the solar wind;take close-up images of Mars in hopes of discovering the geologic and atmospheric processes at work on the planet over the eons;provide experience in operating long-term interplanetary missions.   The spacecraft was powered by solar cells that provided about 300 watts of power for the ships instruments and television camera. Nitrogen gas tanks supplied fuel for attitude control during flight and maneuvers. Sun and star trackers helped the spacecraft navigation systems. Since most stars were too dim, the trackers focused on the star Canopus.   Launch and Beyond Mariner 4 rode to space aboard an Agena D rocket, launched from Cape Canaveral Air Force Station launch complex in Florida. Liftoff was flawless and a few minutes later, the thrusters fired to put the spacecraft into a parking orbit high above Earth. Then, about an hour later, a second burn sent the mission on its way to Mars.   After Mariner 4 was well under way to Mars, an experiment was approved to study the effect of transmitting the spacecrafts radio signal through the Martian atmosphere just before the spacecraft disappeared behind the planet. This experiment was designed to probe the thin blanket of air surrounding Mars. That task threw mission planners a real challenge: they had to reprogram the spacecrafts computer from Earth. That had never before been done, but it worked perfectly. In fact, it worked so well that mission controllers have used it many times with other spacecraft in the years since then.   Mariner 4 Stats The mission was launched on November 28, 1964. It arrived at Mars on July 15, 1965 and performed all its mission activities well. Controllers lost communication with the mission from October 1, 1965 to 1967.  Then contact was restored for a few months before it was lost again, for good. Throughout its entire mission, Mariner 4 returned more than 5.2 million bits of data, including imaging, engineering and other data.   Want to know more about Mars exploration? Check out Eight Great Mars Books, and also keep an eye out for television specials about the Red Planet. Its a sure bet that there will be an increasing amount of press as humanity gets ready to send people to Mars.